“Drinking” to Health in New York

energy-drinksIn a continued effort for New Yorkers to enhance their general health and well-being, we take a look at some of the energy drinks available on the market. When one is training hard or engaging in regular workouts, these beverages can be a great way to replenish energy and repair muscle. But they should just form part of the replenishing process. According to Sports Medicine, consuming a diet with a 4:1 ratio of carbohydrate to protein is a great way for endurance athletes who are training daily.

Other than that, in general, energy drinks may contain some (or all) of the following: caffeine, taurine, guarana, B vitamins, ginseng, L-carnitine, sugars, antioxidants, glucuronolactone, yerba mate, creatine, acai berry, inositol, L-theanine, milk thistle, ginkgo bilboa, artificial sweeteners and quercetin.

Energy Brands (today owned by the Coca-Cola company), produces Smartwater which is an electrolyte-enhanced water.   When it first started out, company founder J. Darius Bikoff just distributed it to health food stores and independent NY retailers. A few years later – when the line expanded to Fruitwater and Vitaminwater – the beverages became available throughout America. Given the popularity of Vitaminwater, the company went global and is now available throughout the world.

Another popular energy drink is Rockstar Energy. The company claims that its beverage has been “scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles—from athletes to rock stars, designed for those who lead active lifestyles – from athletes to rockstars.”

Monster Energy Drinks claims to give its consumers so much more than just a beverage with energy. “Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is…A lifestyle in a can.”