According to the New York City Health Commissioner Dr. Thomas Farley, a new ad campaign will be hitting the streets of the Big Apple within the month. The ad aims to expose people to the dangers of drinking soda and other sugary drinks on a regular basis. Drinking one soda every day is like consuming a fifty pound bag of sugar annually. Drinks such as these can lead to diabetes, heart diseases, stroke, arthritis and even some forms of cancer.

According to Farley, sugary drinks are the most common source of added sugar to a child’s diet, increasing the obesity risk dramatically with each serving. The New York ad campaign will include a YouTube video showing how far a person would need to walk to burn off the calories from a single drink, as well as bilingual posters which will strengthen the message.